Parent - Adult - Child Model

Another interest thing from the D&AD training was analysing the psychology of the way we communicate (eg. Client - Agency), in terms of a "Parent - Adult - Child" model.

The underlying concept was that whilst much of our creative inspiration comes from our "Natural Child" and clients tend to be the "Controlling Parent", negotiations/conversations/explanations happen best when we are talking "Adult" to "Adult".

More about the PAC Model