Wednesday, March 21, 2007

Are you a maximiser or a satisficer?

Reading an interesting thing about maximisers vs satisficers in this Paradox of Choice book: http://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005688.

I'll write something about it... But it makes a very interesting point about how having too many options may have actually caused people to feel like a 'maximiser', always wondering if there's something better out there. For example, the jobs market in digital advertising at the moment!

1 Comments:

Anonymous Anonymous said...

Great work.

3:26 am  

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