Bravia Site / Interaction Design? Pffftt.

http://bravia.sony.eu/bravia.html

So I saw this recently, and whilst visually it's very rich and I like the metaphor of stuff inside stuff... I think the interaction design of this thing is dreadful. It's so counter-intuitive. Why have they made it more complicated than it needs to be?

Did anyone else start using the keys only to find if you hold a key down it gets to the end and jitters? Why do you need the keyboard? Why can't I just rotate the cubes?

Aaahhhh....

and as rach pointed out, what does this say about how many colours they control?

not enough....
(the error says "Sorry, we couldn't find that colour.")