client involvement in the design process?
personally, i think this is pretty much rubbish. of course it depends on the project, the exact requirements, and the nature of the specific relationship with the client, but for most agencies, the idea sounds disastrous.
personally, i prefer the agile UCD approach: lots of little design "sprints", where the client (and client services!) only get involved at the start and end of a sprint to review the outcomes and reprioritise the next sprint's goals.
this leaves the design experts to do what they do best, with a clear understanding of the sprint and over-arching goals... and leaves the client free to get on with running their business.
anyone else got an opinion?
this leaves the design experts to do what they do best, with a clear understanding of the sprint and over-arching goals... and leaves the client free to get on with running their business.
anyone else got an opinion?